Your digital reputation refers to your presence on the internet, on social media platforms and on personal and professional websites. Learn tips on how to distinguish yourself from the crowd and create a lasting impression in an evolving digital communications landscape.

Lisa Nielsen has over 25 years of design and marketing experience in the private sector and with non-profits. From working at Apple Computer as an art director to running her own firm in San Francisco for 15 years, she knows what it means to be a good communicator and marketer. From startups to Fortune 500 clients, her adventures in marketing have built a depth of knowledge that she likes to share. Lisa is in her second decade at UC Santa Cruz as marketing director, overseeing a creative team of writers, videographers, and designers.

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